You are very observant!
There are no conspiracy theories here, though it would make a good story. You'll be seeing it everywhere soon. We are busy pressing the physical product into the new packaging, and wanted to make sure that when we started launching on a wider scale that we'd actually be able to ship physical copies to our users who need them.
You should also check out the great writeup in Control Design! http://www.controldesign.com/vendor...udio-v8-0/
And the webinar!